Advertising-circular



(No Model.)

Mk. B.v CHURCH. I ADVERTISING CIRCULAR. No. 372,301. Patentedl No?. 1, 1887.

UNITED STATES PATENT OFFICE'.

MELVIN B. CHURCH, OF GRAND RAPIDS, MICHIGAN.

ADVERTISING-CIRCULAR.

SPCIFICATION'forming part of Letters Patent No. 372,301, dated November l, 1887 v Application filed February 10, 1886. Serial No. 191.395. (No model.)

To aZZ whom it may concern:

Be it known that I, rMELVIN B. CHURCH, of Grand Rapids, in the county of Kent and State of Michigan, have invented a new and useful Improvement in Advertising Circulars; and I do hereby declare that the following is a full, clear, and exact description of the same.

My invention is an improved advertisingcircular, and is adapted to be used in connection with any class of business, and while I have shown it as applied to a particular class of business, I do not restrict `myself to its use in this connection.

In the drawings, Figure 1 represents a face view of the circular as folded. Fig. 2 is a perspective View of the circular partially folded.

The circular is composed of three sections and two half-leaves, the half-leaves being formed upon the ends and the three. sections being betweenthem. The sections are marked A B C and the half-leaves D E. The sections B C are printed with appropriate advertisingmatter upon both sides, and the section A is printed upon the back side in the same inanncr. Upon the front of the section A'is arranged a series of printed slips, the slips of the series overlapping each other, as shown; or they may be applied in any other desirable manner, this not being material. The tints arc preferably indicated by marginal words and figures, as represented. The pages are surrounded bysuitable borders, so that when they are folded they make a complete page.

. The page B is folded upon the page C face to face, andY the page A is folded against the back of the page B, the side containing the tinted slips being uppermost. The half-leaf D upon the left of the sheet is then folded over o n top of the tinted sheet upon oneside, and the halfsheet E is folded over in like manner on the opposite side. meet at the center, so that in the space between them is shown a portion of the tinted series of slips beneath, and these slips can be wholly disclosed by unfolding the two half-leaves. It

will be understood that if the circular is used The half-leaves do not quitewith other classes of goods where there is simply advertising on the page A, or even in the present case, it may be desirable to have the half-leaves meet or overlap slightly, and I do not therefore limit myself to the Space left between the two half-leaves. As intimated, instead of tinted slips, samples of materials or illustrations or any suitable advertising-matter maybe used on the front side of the page A, according to the class of goods to which the circular is applied.

It will be observed that, while I have shown the circular as having only three whole sections, any nnequal number of whole sections may be used with the same effect, retaining always the half-leaves upon either end of the circular and folding them in the manner heretofore described. Any suitable advertisingmatter, either illustrations or words, or both, may be printed upon both sides of the halfleaves.

I claim- V l. An advertising-circular composed of an unequal number of sections having half-leaves at the ends adapted to fold over the front of MELvnv n. CHURCH.

Witnesses:

O. F. ]EowELL, PETER OFLANAGAN. 

